Sales Process Step 5: Presentation and Review
The presentation we will put together on your business educates the buyer on the many intangibles inherent in your business. This raises the perceived value to the acquirer and communicates to the buyer that the business is well organized and easily transferable.
These intangibles include among others, name recognition, market niche, vendor relationships, operation and production systems, distribution channels, customer loyalty and trained and skilled employees.
We will provide the prospective buyer with a business profile and thereafter, a more detailed sales offering memorandum assembled to present the business as a unique market opportunity with huge potential for growth and expansion thereby streamlining the process of selling your business.
Key Points To Consider:
- Disclose all relevant information – even negative facts. A buyer wants to be able to trust you. Any indication that you're not truthful or that you failed to disclose all pertinent information can put off an otherwise interested buyer. Realize that during the due diligence stage of the purchase a savvy buyer will likely investigate all aspects of your business and discover negative facts anyway.
- Ensure that the business premises are well organized and in good shape. First impressions are very important. At some point, an interested buyer will want to visit the business location and it is important to ensure that you create a good impression. How you maintain the business premises will go a long way toward communicating that the business itself is well organized and running efficiently. Therefore, apply a fresh coat of paint, make minor repairs (especially if the repairs are the responsibility of the landlord) and organize and clean the premises.
Throughout this process our legal, accounting and tax expertise enables us to respond to a variety of buyer questions and concerns and participate and manage meetings with the buyer aimed toward streamlining the process of selling your business.
