SEO Definition: Search Engine Optimization or SEO is the process of making the website search engine friendly and capable of ranking for specific, industry-related keywords in the organic search results of a search engine. As a business broker
SEO is also used as an abbreviation for Search Engine Optimizers. But generally, the optimization process is referred to as SEO. Examples using SEO:
Ex: Would you SEO my site? (Here, SEO refers to ‘Search Engine Optimize’)
Ex 2: Do I need SEO for my site? (Here, SEO refers to Search Engine Optimization)
SEO: The Need: Once a website is created, Internet Marketing is the obvious next step. Because:
No marketing -> No visitors -> No customers -> No profit
Today, at the core of Internet Marketing lie Search Engines. Search Engines provide searchers a list of
websites related to their search term query. For each searched term, there two types of results displayed – Paid advertisements or Sponsored links/Ads (usually at the top and bottom highlighted in a different color or right side of the webpage) and natural/organic results (left side of the webpage).
Difference between Sponsored Listing or PPC Ads and SEO: Space in the ‘Sponsored Links’ section, as the name suggests, is bought through a system of bidding. Higher the bid amount, higher is the ranking. The organic results, however, are not in the hands of the webmaster. Search Engines have their own algorithm which they use to rank sites. Search engines evaluate the websites in their database for their relevancy to the search term in question and rank them accordingly.
Note: Search Engine Results Page listings are not calculated real time.
Why you need SEO: Stats show that 80-85% of the users visiting search engines click on the organic search results (also called organic listings). Another research shows that 70% of the search engine users never go to the second page of the search engine results page. These studies make two things very clear:
è Ranking in the organic search engine results gets you more traffic than ranking in Sponored links
è Ranking within the top ten organic search engine results is important in order to capitalize on the search engine traffic.
So how do you achieve the above?
SEO is your answer. SEO is a technique that makes the website search engine crawler friendly (ensuring that a search engine crawler would be able to index your site) and increase the relevancy of the website for specific search terms (hence increases its ability to rank for those specific keywords).
SEO is not a black art. In order to capitalize on SE traffic, SEO is important
The SEO Implementation Process: Marketing your website on search engines is known is Search Engine Marketing or SEM.
SEM includes Pay per Click or PPC & Search Engine Optimization or SEO. SEO is a combination of on-page and off-page optimization. Off-page optimization focuses on increasing the importance of a webpage and is popularly known as
Different SEO processes: The SEO process starts with website analysis, understanding of the business and the target audience. Keeping the target audience in mind, the search terms or keywords are evaluated and the industry relevant terms are selected for which the site would be optimized (keywords for which you would like to rank for in search engines).
Once keywords are identified, they should be divided into groups of similar keywords. Each group of keywords is then used in order to ‘optimize’ a related webpage. This includes creating
The on-page optimization process takes 2-3 weeks depending upon whether you need to create additional content or not. The results take another 3-4 weeks to show up depending on when the website is next indexed by respective search engines.
