Ecommerce Woman´s Adult Store Listing ID: 7141 Location: Los Angeles, California
Brief: Simple to run!
Listed Price: $99,500
Total Revenue: $186,705
Seller's Discretionary Earnings: $65,658
Fixtures Furniture, & Equipment: $20,000
Real Estate:
Inventory: $15,000
Financing / Terms: Partial Seller Financing Available To Qualified Buyer
Business Information
Year Established: 2004
Number of Employees: 0
Days and Hours of Operation: 24/7
Relocatable: Yes
Franchise Information: N/A
Facilities / Location: Home-Based Business.
Lease Information
Lease Expiration Date: Not Applicable
Option: Not Applicable
Monthly Rent: Not Applicable
Additional Information
Reason for Selling: Owner has another business venture which demands too much time.
Business Description: E-commerce boutique providing a discreet and fun shopping experience for customers seeking to purchase adult products. The current owner is easily able to operate the business from her home with minimal overhead and no employees. What makes this online store so unique is the attention paid to the product descriptions, comfortable non-sleazy presentation and suburb customer service. In addition, the business maintains a toll-free 800 number for
phone orders, provides product reviews and offers a discussion board for members to discuss the products and experiences.
Currently, all customers of the business are retail customers.
Each year, the percentage of return customers has increased. In 2005, on average, 14 percent of all orders were return customers. In 2006, this increased to 16 percent, and in 2007, it again increased to 24 percent.
Potential for Growth: Planned new products or services:
• Newsletter and email marketing campaign. Many customers have requested to be included on the subscriber list for a monthly newsletter
- which is not currently offered by business. The store shopping cart, supports “Constant Contact”, a leading
Do-It-Yourself Email Marketing service. Accordingly, this would be very easy to implement and provide a constant means to communicate with customers using permission based e-mail promotions, newsletters, and announcements.
• Link exchanges with similar stores. Up to this point, the owner has not sought to exchanged links with stores that carry similar merchandise (except Freddy & Eddy since they provide reviews). Link building, particularly one-way links, will greatly enhance organic ranking on the major search engines.
Potential new business markets
• Many customers have asked for supply party planning kits which would not only include products, but scripted talking points for each product. Customers have also requested for party supplies for given themes (i.e. bachelorette, threesome, BDSM, romance and lesbian-themed party kits). This idea particularly appeals to customers who would prefer that THEY host the parties, not a
stranger assuming this role.
Expand business to include wholesale accounts.
