Handbag Designer & Manufacturer Listing ID: 7177 Location: Relocatable, California
Brief: Purchase requires minimal earnout depending upon the nature and extent of ongoing design services of seller.
Listed Price: $60,000
Total Revenue: $135,580
Seller's Discretionary Earnings: Not Disclosed
Fixtures Furniture, & Equipment: None
Real Estate: N/A
Inventory: $10,000
Financing / Terms: None
Business Information
Year Established: 2004
Number of Employees: Owner Operated
Days and Hours of Operation: Website – 24/7
Relocatable: Yes
Franchise Information: N/A
Facilities / Location: Home based with independent warehouse facility.
Lease Information
Lease Expiration Date: Not Applicable
Option: Not Applicable
Monthly Rent: Not Applicable
Additional Information
Reason for Selling: With 2 small children, Seller is unable to commit full time.
Business Description: The business was founded in 2004 to provide women with beautiful, functional bags. The handbags are designed to be
elegant, stylish and fun loving, much like the women who carry them.
Reflective of an animal friendly principal, the bags are made from manmade
leather and natural materials that contain no animal products.
Such a direction gives women the option to have a beautiful designer handbag in an animal friendly material that is soft, supple, timeless and
comfortable to wear.
The collections are reflective of the principles and creativity of the designer. With many different textures and
colors, the collections display elegance, beauty and simplicity.business currently sells its products wholesale to approximately 250 stores nationwide through 5 independent sales
representatives (East Coast, Midwest, Texas, Los Angeles and Washington State). The sales representatives attend various trade shows throughout the year (approximately 30). The owner designs each collection and then contracts with one of three factories to acquire all of the
necessary “animal friendly” raw materials and manufacture the andbags. The business currently maintains a warehouse facility in Riverside and
pays rent by the cubic foot (the warehouse offers “pick & pack” services).
Although the business has created a strong brand name, it is currently competing in a wholesale highend
fashion designer market not directed toward the animal cruelty free focused customer. As a result, the business products have only captured a
limited market share. At the same time, the business has been forced to incur high sales representative commissions and trade show expenses.
Accordingly, the business is just beginning to show a profit.
Potential for Growth: By changing the sales model, this company offers a huge business opportunity. One simply has to modify the business into an online ecommerce
retail operation. In doing this, the business would immediately enjoy high margins and low advertising and marketing costs. The business could
thus reinvent itself overnight and quickly penetrate a vegan based, animal friendly customer base through online marketing medium with minimal effort and expense because of the limited competition in this space. In addition, an advertising campaign focused on the targeted VEGAN ANIMALFRIENDLY market would enable this business to immediately turn into a huge success.
